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Posts Tagged: Seton Family of Hospitals


8
Jun 12

Patients. Planet. Profit.

Dell Children’s Medical Center of Central Texas (Dell Children’s) was the first hospital to achieve LEED Platinum certification – but they didn’t stop there. The hospital has continued to introduce internal programs to reduce its environmental impact.

 

Dell Children’s Continues ‘Green’ Stewardship

Annually, US medical waste creates an astounding 5.9 million tons of waste. State agencies regulate waste generated by healthcare facilities, but waste amounts are still on the rise and some can be considered hazardous. Organizations, like Practice Green Health, outline some of the specifics.
 
From 2010 to 2011, Dell Children’s reports reducing their landfill waste by 6% (718 to 676 tons) and their recycled material contribution by 50% (245 to 149 tons).
 
This year, the hospital is planning additional waste reduction initiatives. Dell Children’s recently:

  • Converted to single-stream recycling,
  • Began composting kitchen waste,
  • Prepared education programs ,
  • Improved signage to make recycling easier and more efficient,
  • Began analyzing waste generated through the hospital’s operating rooms for recycling potential, and
  • Reviewed food menu items for possible replacement of environmentally-friendly materials.

 
The hospital is currently building a third bed tower that will surpass the energy efficiency required by USGBC’s LEED Healthcare Rating System by 22 percent. The project includes a solar hot water system, solar photovoltaic panels, LED lighting and electric vehicle charging stations.
 
“Dell Children’s sustainability commitment goes well beyond our groundbreaking ‘green’ facility,” said Alan Bell, AIA LEED® AP, director design & construction Seton Network Facilities. “Efforts made to reduce landfill waste and encourage recycling reinforce the importance of good stewardship of our resources. What’s good for the environment and community is also good for our patients.”
 
As part of their education efforts, Dell Children’s has teamed with USGBC’s Central Texas Balcones Chapter to plan an expert panel discussion on the Triple Bottom Line (TBL) of healthcare, a set of metrics used to gauge how responsible medical facilities are with their projects.  The TBL consists of three Ps:

  • Patients – A measure in some shape or form of how socially responsible an organization has been throughout its operations
  • Planet – A measure of how environmentally responsible it has been
  • Profit – The traditional measure of corporate profit—the “bottom line” of the profit and loss

click image to enlarge

The event will be held at Dell Children’s and will include a tour of its facilities. Mark your calendars for September 18th and attend their event to learn more.
 
Also, there are sponsorships slots still available at this time. Please contact Chris Randazzo at 512.328.0011 or email him at crandazzo@burypartners.com. He is on the Healthcare Event Coordinating Committee for USGBC’s Central Texas Balcones Chapter, and can help you with further information.
 
Sources:


29
Dec 11

Bury Wins SMPS Best Website Award

Bury SMPS Website Redesign Award

On December 13th, a mere two months after launch, the website was voted Best Website by the Society for Marketing Professional Services (SMPS) Austin Chapter.  The award honors excellence in marketing and communications.

 

Click the image below
to view Bury+Partners’ entire SMPS award submittal.
Bury Wins SMSPS Best Website Award

 

Our team’s work was evaluated by a panel of expert jurors/judges using the following criteria:

  • Submission met  objectives stated in their clarifications statement
  • Visual impact of graphic design, photography and illustrations
  • Effectiveness of copy and concept with the target audience
  • Production costs as compared to budget
  • Measureable results

 

Jurors/Judges Comments in the competition included:

 

“Bury+Partners website is exceptional in its ability to communicate a large amount of info in a concise, effective manner.”

- Stacy Armijo, Pierpont Communications

 

“One of the best company websites I have seen!”

- Pamela Collier, Austin Community College

 

“Good use of video.  Social media connect opportunities are well done.”

- Mike Dollen, Seton Family of Hospitals

 

“A good result.”

- John Raff, Texas Facilities Commission

 

“You were the only entry to mention SEO efforts.  This is such an important step to ensuring your website design efforts will be found.”

- Janice Suter, GSD&M Idea City

  

The Story Behind the Website Redesign

The shelf life of a website is somewhere in the ballpark of 5 years. By then, you not only need to spruce up the design, but the technology is likely far behind. So, after living several years with our fairly stagnant website, we decided it was time for more than a facelift. What we needed was a complete overhaul!

 

We set out to build a functional and up-to-date site with new, administrable, back-end technology and to improve our search engine optimization (SEO). Updates to any part of the site can now be made with far less effort, allowing us to stay on top of the latest and greatest we have to share. SEO rankings for our previous sight were suffering. Understanding the importance of these rankings, we have built a working strategy to improve them so that our new, beautiful and engaging website could be “found.”

 

Thinking of the end-user, we added more information on our projects, with convenient navigation though Services or Markets, and easy-to-use site search engines. The aesthetic appeal of the site was improved through overall design and the addition of large, eye-popping photography and the integration of video.

 

Social media is another thing that should not be ignored. We built the Bury Blog into the website and added Facebook and LinkedIn icons to invite folks to visit us through those platforms.

 

Congrats to the Marketing Team and all those involved
with the implementation of the new Bury+Partners Website!

What an honor to be recognized by our peers!