On December 13th, a mere two months after launch, the website was voted Best Website by the Society for Marketing Professional Services (SMPS) Austin Chapter. The award honors excellence in marketing and communications.
Click the image below
to view Bury+Partners’ entire SMPS award submittal.
Our team’s work was evaluated by a panel of expert jurors/judges using the following criteria:
- Submission met objectives stated in their clarifications statement
- Visual impact of graphic design, photography and illustrations
- Effectiveness of copy and concept with the target audience
- Production costs as compared to budget
- Measureable results
Jurors/Judges Comments in the competition included:
“Bury+Partners website is exceptional in its ability to communicate a large amount of info in a concise, effective manner.”
- Stacy Armijo, Pierpont Communications
“One of the best company websites I have seen!”
- Pamela Collier, Austin Community College
“Good use of video. Social media connect opportunities are well done.”
- Mike Dollen, Seton Family of Hospitals
“A good result.”
- John Raff, Texas Facilities Commission
“You were the only entry to mention SEO efforts. This is such an important step to ensuring your website design efforts will be found.”
- Janice Suter, GSD&M Idea City
The Story Behind the Website Redesign
The shelf life of a website is somewhere in the ballpark of 5 years. By then, you not only need to spruce up the design, but the technology is likely far behind. So, after living several years with our fairly stagnant website, we decided it was time for more than a facelift. What we needed was a complete overhaul!
We set out to build a functional and up-to-date site with new, administrable, back-end technology and to improve our search engine optimization (SEO). Updates to any part of the site can now be made with far less effort, allowing us to stay on top of the latest and greatest we have to share. SEO rankings for our previous sight were suffering. Understanding the importance of these rankings, we have built a working strategy to improve them so that our new, beautiful and engaging website could be “found.”
Thinking of the end-user, we added more information on our projects, with convenient navigation though Services or Markets, and easy-to-use site search engines. The aesthetic appeal of the site was improved through overall design and the addition of large, eye-popping photography and the integration of video.
Social media is another thing that should not be ignored. We built the Bury Blog into the website and added Facebook and LinkedIn icons to invite folks to visit us through those platforms.
Congrats to the Marketing Team and all those involved
with the implementation of the new Bury+Partners Website!
What an honor to be recognized by our peers!
Tags: Austin Community College, Best Website, John Raff, Mike Dollen, Pamela Collier, Pierpoint Communications, Seton Family of Hospitals, SMPS Award, Stacy Armijo, Texas Facilities Commission
